Caring for Damaged Hair: Why Davines NOUNOU Is Your Repair Routine
Your hair repair routine just got an upgrade!
When your hair has been pushed through bleach, colour, relaxers, heat styling, or any process that breaks down the protein structure, it starts to feel dry, brittle, weak, and you may see split ends, loss of elasticity, and dullness. Enter Davines NOUNOU. A line dedicated to nourishing and repairing chemically treated or very dry hair. It goes beyond mere moisture, aiming to restore strength, shine, body, and manageability.
Davines NOUNOU is a rescue line for chemically treated, dry, or damaged hair, think bleached, perm’d, or relaxed locks.
Infused with Slow Food Presidia’s Fiaschetto Tomato extract (rich in vitamin C, proteins & antioxidants) it deeply nourishes and restores moisture, softness, body, and shine — without leaving hair weighed down. Perfect for when your strands need serious TLC
What Is the NOUNOU Line?
Part of Essential Haircare: NOUNOU is one of Davines’ specialized lines under the Essential Haircare umbrella. Each line here is made with sustainability, natural actives, and particular hair needs in mind. NOUNOU’s target is damaged, brittle, over‐processed, or very dry hair.
Ideal Hair Conditions: Works best for hair that has been chemically treated (bleached, permed, relaxed), heavily heat‐styled, or just chronically dry. Also suited for hair that feels weak or brittle. Even if your hair is curly, straight, thick, or fine, if it’s damaged, NOUNOU can help.
The Product Range: What You’ll Find
Here are the main products in the NOUNOU line:
NOUNOU Shampoo – A nourishing shampoo for highly processed or brittle hair. Gentle cleansing, while delivering hydration, softness, and shine. Davines+1
NOUNOU Conditioner – Follows the shampoo; helps detangle, soften, add manageability and repair.
NOUNOU Hair Mask – A richer treatment. For use instead of the conditioner (or alongside) when deeper nourishment is needed. Helps repair, add body, restore moisture without weighing hair down. Enriched with Vitamin E plus the tomato extract.
How to Use NOUNOU for Best Results
To make the most of the NOUNOU line, here are some tips:
Regular Use of Shampoo + Conditioner, especially after chemical or heat treatments. Use the mask once per week (or more often if hair is very damaged). The mask should be applied to towel-dried hair, leave on for 10-15 minutes. Davines
Gentle Application & Rinsing: Especially after shampooing, detangle gently using fingers or a wide-tooth comb, so you avoid further breakage.
Don’t Overuse Heavy Products: Because NOUNOU is rich and nourishing, overuse, especially of heavier leave-ons or styling oils, can lead to buildup, especially on fine hair.
Complement with Protection Outside: Heat protectants, minimizing harsh sun or chlorine exposure, using cool water rinses, etc., all help preserve the benefits of this line.
This line is all about gentle nourishment: think bold shine, softness, and that bounce-back body you’ve been craving. What makes it extra special? Tomato from the Torre Guaceto Slow Food Presidium—packed with vitamin C, proteins, antioxidants. It cares deeply without weighing hair down, perfect for bleached, permed, or relaxed strands.
Who Should Use NOUNOU
To summarize, NOUNOU is especially suited for:
Anyone with chemically treated hair (bleach, perms, dyes, relaxers).
People who regularly use heat styling tools and expose hair to environmental stressors.
Those who feel their hair is dry, brittle, lacking elasticity, shine, or softness.
Users who want stronger repair but still care about using natural actives, sustainability, and somewhat cleaner formulas.
If your hair is mostly healthy, or you just need light daily maintenance, you might not always need the full-strength mask. You could consider using NOUNOU occasionally and combine with lighter lines.
Davines NOUNOU stands out as a rich, restorative care line for hair that needs serious repair. With key natural actives like the Fiaschetto tomato extract, Vitamin E, plus oils and conditioning agents, it helps turn dry, brittle, processed hair back toward softness, strength, and shine. As with all powerful care lines, moderation is key! Use the richer items when needed, avoid overloading lighter hair, and pair with protective practices. When used right, NOUNOU can be one of those lines that helps rehabilitate hair and bring back beauty after damage.
